Content Marketing
I believe content marketing needs to be at the center of a growing business these days. From organic SEO growth content, to engaging video for social, to irresistible downloadable guides, I’ve got years of experience engaging relevant audiences with content that leads to real pipeline.
SEO
Content Creation
Campaign Strategy
Lead Generation
work
SEO
SEO is arguably the most important element of a successful marketing operation. I’ve successfully crafted SEO strategy, created content, and seen my articles generate valuable web traffic by ranking for high volume search keywords.
Webinars
Live video content is a great resource for generating leads through gated registration. I’ve produced and hosted dozens of webinars and crafted quarterly webinar calendars that align with strategic subjects and product narratives. In my experience with a good promotion strategy it’s not uncommon to see several hundreds to thousands of registrations with a few hundred live attendees.
Guides
A good guide can be a fruitful marketing asset that brings in leads through gated downloads, and provides a lot of value to the prospect. I’ve successfully implemented guide strategy across multiple brands. I can write, brief, and layout a guide, distribute it through demand gen campaigns, and of course, watch the leads pour in.
Customer Profiles
Voice of customer is another critical element to all brands. I’ve spearheaded case study / customer profile building from initial outreach to video production and written profile.
Social Content
Short video is all the rage for social media when it comes to organically growing and working the algorithms, but a proper social media strategy is multi-faceted. I’ve built the strategy and executed on creative content with measurable growth results.